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Open Foods

Open Foods is a holistic salad brand committed to transforming everyday meals by ensuring they’re balanced and packed with essential fibre and micronutrients. Designed for busy young adults aged 20-35, Open Foods redefines salads as more than just tomato, onion, and cucumber. Their wholesome, delicious salads feature leafy green veggies, perfectly crafted to complement your daily meals and energise your lifestyle.

Services: Brand Identity | Packaging

Sector: FMCG

Challenge:

How do you market a salad brand to people reluctant to change their eating habits?

Solution:

By empowering people to have a salad that complements their regular meals providing essential micronutrients in a fun and approachable way.

We Designed ‘Custom Typography’ to Create a Unique Brand Personality

We used the core concept of the brand - leafy salads - to design a clear and subtle logo. We took it a step further by designing custom typography for the brand, complementing the stir motion of the letter ‘B.’ This distinctive touch gives the brand a unique personality, helping it stand out in the market.

Consistent Packaging with Vibrant Colours for Stronger Brand Recall

We used consistent-looking packaging across products to create a strong brand recall. At the same time, we used different vibrant colours for different salads to offer a subtle differentiating factor in terms of ingredient differentiation.

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