Building a consumer brand is actually a science
Our four-step process brings your brand’s vision to life by crafting a powerful brand identity that resonates deeply with your audience and drives immense growth.

Did you know
95% of New Consumer Brands Fail Every Year !
Due to the Low-entry Barrier making the Market Crowded
Because of High Marketing Spends and Even Higher CAC
Due to Ineffective Brand Differentiation and unfit Problem Solving Ability
Don’t worry! We’re here to support you,
just like a co-founder with our
Unique
4-Step Process
Don’t worry! We’re here to support you, just like a co-founder with our Unique 4-Step Process

Brand Discovery
We immerse ourselves in your brand, gathering insights from the founder(s) to understand its core identity, vision, values, and unique story.

Consumer & Market Research
We study market gaps, consumer behaviour, and trends to ensure your brand strategy aligns with evolving consumer needs.

Brand Strategy
We define the brand's story, personality & positioning in the market, crafting a strategy that bridges the gap between consumer & brand's offering.

Design Execution
Our designers bring your brand to life, creating logos, identities, and packaging designs that perfectly align with your brand's vision.
This is how we helped our previous partners
Working with Tushar and his team has been an exceptional journey. From initial consultation to the final unveiling, They exhibited unparalleled creativity, professionalism and dedication. From taking the time to understand our vision, values and market positioning to meticulously crafting designs that not only encapsulate our brand essence but also stand out in a crowded marketplace, They have done it all. Orange Tribe surely turned our concepts into reality, exceeding our expectations at every turn. We feel immense pride and confidence in showcasing what you have created.

Muskan Goyal
Founder, Geeta Syrup

We had asked Orange Tribe to redesign the packaging for our Ayurveda products, and honestly, we didn’t expect it to turn out this good. The new design gave such a premium feel that it completely changed how we looked at our own brand. It unlocked possibilities we hadn’t even thought of. Today, we’ve adapted the same style and language across the entire brand, and it’s made a huge difference. Hats off to the team—they really know their stuff!We feel immense pride and confidence in showcasing what you have created.

Vineeth Mohan
Director, Santhimadom Ayurveda

Working with Tushar on our brand identity was a game-changer for us. In a market dominated by big ice cream brands, we managed to stand out with a unique identity that people are really noticing. Customers are trying Sugar Crush, loving the brand, and coming back for more. It’s not easy to grab attention in this space, but we’ve been able to make a mark here in Chhattisgarh, and the brand is growing steadily. The design and strategy have truly done wonders for us!

Anup Sahu
Co-Founder, Sugar Crush

We weren’t sure how to present our new product, Hydrate Max, in the market, but Orange Tribe made it look like a piece of cake. The brand identity and packaging they designed have given us such a clean and premium look that people notice it immediately. The feedback has been fantastic, and we couldn’t have asked for a better start. Tushar really knows how to bring ideas to life, and I’d say his work speaks for itself.

Herambh Jomraj
Co-Founder, HydrateMax

Did you know
95% of New Consumer Brands
Fail Every Year !
Crowded market with increasing competition due to low-barrier entry
Traditional brand building overlooks deep consumer insights and market trends
Ineffective brand differentiation leads to failure in genuine connection with the TG