Bitterless Cocktails
Bitterless Cocktails is a one-of-a-kind brand designed for drink enthusiasts, offering the freedom to craft delicious cocktails anytime, anywhere. With convenient sachets of premium drink mixers, it’s never been easier to enjoy your favourite cocktails on the go or at home.
Services: Brand Identity | Packaging
Sector: FMCG
Challenge:
How can you craft a brand identity for a business reliant on alcohol sales while subtly skipping direct references to alcohol?
Solution:
By crafting a brand identity that showcases the emotions attached to good drinks.

Crafting a Unique Logo Inspired by The Sensation of ‘Stirring’ Your Drinks.
We incorporated the essence of ‘stirring’ into the initial letter ‘B’ of the brand name, creating a clever and clear representation of what the brand stands for—bitterless drink mixers that make crafting delicious cocktails effortless.







We Designed ‘Custom Typography’ to Create a Unique Brand Personality
We took it a step further by designing custom typography for the brand, complementing the stir motion of the letter ‘B.’ This distinctive touch gives the brand a unique personality, helping it stand out in the market.




