Miraj - Wow Meals
Established in 1987, Miraj Group is a renowned business conglomerate with a diverse portfolio spanning Movie Theatres, FMCG, Pipes & Fittings, Stationery, and more. Their latest venture brings ready-to-eat home-style meals to the table. Their unique offering? Delicious, homely food cooked fresh, packaged with care and preserved with modern packaging technology. These meals stay fresh for over a year, delivering the comfort of home anytime, anywhere.
Services: Brand Identity | Packaging
Sector: FMCG
Challenge:
How do you confidently showcase ‘Homely Meals’ crafted with the precision of modern technology?
Solution:
By combining vibrant branding and packaging with food beautifully presented in traditional Indian pots.
The skincare industry is filled with exaggerated claims, overwhelming ingredient lists, and brands competing for attention through trends rather than trust.
Nourriture was created to change that.
Founded by a plastic surgeon and cosmetologist, the brand wanted to simplify skincare through scientifically sound formulations, transparent communication, and multifunctional products designed for modern lifestyles.
Our goal was to build a visual identity that felt:
trustworthy, science-backed & premium without feeling clinical
Most science-backed skincare brands tend to fall into one of two extremes:
Either they look clinical and intimidating…
or too playful without communicating expertise.
Nourriture needed to bridge both worlds.
The identity system was designed to reflect simplicity, structure, and confidence.
Clean typography, intentional spacing, and a refined visual rhythm helped create a system that feels modern while allowing the products and formulations to remain the hero.
Rather than relying on excessive skincare clichés, the branding focuses on clarity and visual trust.
The packaging system uses bold yet controlled colors to create:
stronger shelf recognition, easier product differentiation, modern digital appeal, visual memorability.
The contrast between soft skincare aesthetics and vibrant category colors helped Nourriture stand apart from traditionally muted skincare competitors.
The result is a skincare system that feels both functional and visually striking.
Beyond packaging, the visual language was extended across multiple brand touchpoints to create consistency throughout the consumer journey.
From product communication to digital presentation, the identity system was built to remain scalable, recognizable, and adaptable as the brand grows.
