M&W
Orange Tribe and M&W collaborated to develop a brand identity and packaging design that reflects M&W's mission to embrace adaptability and diversity, empowering individuals to make informed and confident choices for their skincare and overall well-being.
Services: Brand Identity | Packaging | Tagline
Sector: FMCG
Challenge:
How do you build a skincare brand for a generation that constantly changes its preferences?
Solution:
By crafting a brand that embraces adaptability, individual diversity and empowers them to make the right choices.
Radiance for every face & every soul
Forget the notion that hydration is just for only when you're thirsty or hitting the gym. HydrateMax believes in a different perspective - hydration as a conscious choice, an essential part of your wellness routine, just like exercise and healthy eating.
We're not about pushing limits or prescribing rigid regimens. We're about caring, empowering you to elevate your well-being through the simple yet powerful act of optimal hydration.
Contrasting colors with clean typography add a touch of transparency and excitement to the identity and packaging design. A design system inspired by the "balance" of small things can lead to a transformative impact conveyed through visuals and communication.
For M&W, the identity was never just about aesthetics. It was about creating a brand that evolves with a generation constantly exploring new skincare choices and perspectives.
The design balances softness with confidence through vibrant contrasts, approachable communication, and minimal structures that make skincare feel more personal and less intimidating.
From identity to packaging, every element was crafted to reflect individuality, adaptability, and self-expression – helping people feel confident in their own skin.
