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Honey Bits - Raw Honey

Honey Bits is the online vertical of the well-known brand Mehsons Honey with over 40 years of experience and expertise. Their product lines include different flavours of organic, unprocessed honey including wild berries, ajwain, wildflower and eucalyptus. The honey is sourced from expert beekeepers who craft it directly from the bees' nectar giving you the most natural taste possible.

Services: Brand Strategy | Brand Identity | Packaging

Sector: FMCG

Challenge:

How do you ensure organic doesn’t become dull and boring?

Solution:

By infusing nature's vibrancy into the visual language and expressing it boldly.

Brand Identity inspired by Vibrant, Colourful Flowers

We designed a vibrant, playful brand identity inspired by flowers, nature’s honey source. Breaking from conventional earthy tones, we used bold colours and clean typography to create a striking, memorable look. This fresh approach redefines Honey’s image, positioning the brand as a trusted, standout expert.

We further divided the colours according to the different flavours of honey offered by the brand to create a distinctive look. However, we kept the colours of honey (shades of yellow) constant throughout the packaging to build a better brand recall.

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