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Geeta Syrup

Geeta Syrup brings the unique zest of jeera lemon to the world with a versatile, flavourful concentrate. Perfect for cooking, refreshing drinks, or digestion, it enhances everything from salad dressings to cocktails and fruit chaat with a bold punch of flavour.

Services: Brand Identity | Packaging

Sector: FMCG

Challenge:

How can you revamp a 7-decade-old legacy brand into a modern, fun-loving brand to cater to the younger generation?

Solution:

By incorporating modern design techniques and elements while maintaining the authentic legacy of the brand.

Showcasing the ‘Multi-Purpose Use of the Product’ through the Logo

We brainstormed and explored through tons of sketches before concluding the final design. We designed a pictorial mark logo (or symbol) that represents the multi-purpose use cases of the product and the ‘drop’ represents the true nature of the product.

Modern yet time-honoured Packaging Design

We crafted packaging designs that give off a premium feel while maintaining the brand's true essence and seven-decade legacy. The luxurious aesthetics appeal to higher-end customers as well as the younger generation.

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