
Miraj - Wow Meals
Established in 1987, Miraj Group is a renowned business conglomerate with a diverse portfolio spanning Movie Theatres, FMCG, Pipes & Fittings, Stationery, and more. Their latest venture brings ready-to-eat home-style meals to the table. Their unique offering? Delicious, homely food cooked fresh, packaged with care and preserved with modern packaging technology. These meals stay fresh for over a year, delivering the comfort of home anytime, anywhere.
Services: Brand Identity | Packaging
Sector: FMCG
Challenge:
How do you confidently showcase ‘Homely Meals’ crafted with the precision of modern technology?
Solution:
By combining vibrant branding and packaging with food beautifully presented in traditional Indian pots.






Using Different Colours to Represent Different Food Items
We drew inspiration from the traditional 3D signboards often seen on food carts and trucks across India. This rich visual tradition shaped the creation of a distinctive brand identity and logo. The 3D-looking design of the wordmark logo we crafted reflects this vibrant theme, adding a unique and authentic touch to the brand.


